The sommelier fraud
Imagine someone specialized or an expert in telling you what or what you prefer, such as your clothes, shoes, drinks, meat, school, automobile, motorcycle, bicycle, bags, neighborhoods, cities, trips, glasses, profession, partners, books, films, records, music, colors, flavors, so we know many people who seek advice for these choices, the people who seek them are just looking for guidance for a terrain they are not familiar with, and it can help a traveler arriving in a new city, a new and different civilization to begin adapting and becoming more suitable and compatible with the local environment and society.
I believe that discovering people's tastes would be the secret to the success of any product or service, but naturally few human beings would be able to discover what makes a product successful in the market, often a product is extraordinarily successful in a place and period and soon after is discarded or does not repeat the same success everywhere, inexplicably.
Therefore, the standards of good taste are rationally dubious, when a product is transplanted from one place and time to another place and time needs to be customized, it would be the most correct step, and people often try to make people believe that the product did a lot success in prominent countries and cities, which is why people and celebrities are called upon to be product recommendation models, this can certainly boost sales, but this does not always work as an infallible formula, on the contrary, products can fail precisely because of the effect herd or for the demonstration effect when it comes to the type of status of the product that is intended to highlight exclusivity and distinction or, on the contrary, its great liquidity and collective acceptance.
Tasters and sommeliers are the type of professionals who cannot determine the taste of people's palates because the palate depends exclusively on a set of organic predispositions such as acidity of the palate, number of taste buds, sensitivity to seasonings and organic resistance and allergies, therefore , recommending flavors of culinary dishes or drinks is nothing more than a fraud that is attempted to deceive defenders of a belief in the ability to judge the simple flavor in a hypothetical and imaginary situation where there is a scientifically proven tasting scale of superior and inferior flavors , and this never existed or will exist, and the proof is the number of beer brands, and combinations of aromatic herbs and shades of alcoholic gradation and components and recipes that can produce varieties of beers from the same brand, just as if admits that a simple bakery can produce hundreds of ways of preparing sweets and breads because the quantity and variety of tastes seems to be infinitely large, and there is no need to demonstrate this in research, reality proves it.
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