empty pot syndrome
There is a social behavior that intrigues entrepreneurs among many others called consumer behavior, mysterious behavior and without an explanation or without a logical or practical justification, but, like everything in social behavior, it has much more of the ritual, liturgical symbolic meaning, almost a magic. , enchantment, myth as is the social rule of behavior that, even though it is not written down, everyone knows and respects it.
When you start serving the first self-service customers, the pans are still full of food, the beans steaming, the rice overflowing and the tray full of beef steaks the customers jostle for the plates to sit at their tables and help themselves. , but as time goes on, the pans get empty and the last customers stop eating because they don't want to pick up the leftovers of still hot and healthy food left in the back of the pans and trays, this is the empty pan syndrome, to sell food the pans must always be full of food.
This rule, one of these rules, ends up increasing the costs of all services and products, for example, the most commercialized car model gives the impression that a lot is being sold due to its superior qualities, but what's more, no car consumer is a mechanical engineer and does not even know in depth the more than 300 options that a customer currently has to purchase a popular car in Brazil, so he uses a very practical proxy that instead of reading the 120 pages of the car manual who is interested, he asks his friend or relative who also owns the car model and who has never read its manual, and thus eliminates through conversations with neighbors and co-workers a series of models and finally the best-selling models are left, That's why advertising insists on the motto that its product is the most sold, that's why it's good and it's good because it's the most sold, this virtuous circle ends up justifying that when sumidor finds himself with a problem in his car he thinks that it was bad luck that pursues him and that apparently no one else had that same bad luck.
When a citizen complains that he has to wait eight months to be seen at a scheduled medical appointment, he needs to understand that if the appointment in the public service was attended immediately, it means that the service is extremely idle, it means that the State is extremely inefficiently spending the resources with health, so that there is always a relative gap between demand and supply, this means very high costs for taxpayers who pay for the service.
A store with shelves always full and abundantly stocked means that there is idleness and low demand, generating opportunity costs in the cost of storage and a lot of paralyzed capital, that's why the modern automobile industry invented just-in-time systems or toyotism, where inputs they only arrive at the assembly line exactly at the time they will be applied to the vehicle being assembled, avoiding deposits of parts and supplies, it is zero supply.
The empty pot syndrome intrigued me, but I was never tempted to serve excess food to keep the last few arrivals at the self-service restaurant interested in consuming.
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