maʻi ʻawaʻawa

maʻi ʻawaʻawa

Aia kekahi ʻano pilikanaka e hoʻowalewale i ka poʻe ʻoihana ma waena o nā mea ʻē aʻe i kapa ʻia ʻo consumer behavior, pohihihihi a me ka ʻole o ka wehewehe ʻana a ʻaʻohe kumu kūpono a kūpono paha, akā, e like me nā mea āpau i ka nohona pili kanaka, ʻoi aku ka nui o ka hoʻomana, liturgical symbolic manaʻo, kokoke. he kupua. , hookalakupua, moolelo e like me ke kanawai pilikanaka o ka hana, oiai aole i kakauia, ua ike a mahalo na mea a pau.

Ke hoʻomaka ʻoe e lawelawe i nā mea kūʻai lawelawe ponoʻī mua, ua piha nā pā i ka meaʻai, e puhi ana nā pīni, e kahe ana ka laiki a me ka pā piha i nā steak pipi, e ʻimi nā mea kūʻai aku i nā papa e noho ma ko lākou mau papaʻaina a kōkua iā lākou iho. I ka hala ʻana o ka manawa, nele ka pā a pau ka ʻai ʻana o nā mea kūʻai hope loa no ka mea ʻaʻole lākou makemake e ʻohi i nā koena o nā meaʻai wela a maikaʻi hoʻi i waiho ʻia ma ke kua o nā pā a me nā pā, ʻo ia ka maʻi ʻawaʻawa pan, e kūʻai i ka meaʻai e pono mau ka pā i ka ʻai.

ʻO kēia lula, kekahi o kēia mau lula, e hoʻopau i ka hoʻonui ʻana i nā kumukūʻai o nā lawelawe a me nā huahana a pau, no ka laʻana, ʻo ke kumu hoʻohālike kaʻa i hoʻolaha ʻia e hāʻawi i ka manaʻo he nui ke kūʻai ʻia ma muli o kona mau ʻano kiʻekiʻe, akā he aha ka mea, ʻaʻohe mea kūʻai kaʻa. He ʻenekinia mechanical a ʻaʻole ʻike hohonu i nā koho ʻoi aku ma mua o 300 a ka mea kūʻai aku i kēia manawa e kūʻai i kahi kaʻa kaulana ma Brazil, no laila hoʻohana ʻo ia i kahi proxy kūpono loa ma mua o ka heluhelu ʻana i nā ʻaoʻao 120 o ka manual kaʻa e makemake nei, nīnau ʻo ia i kāna hoaaloha a pili paha nona ka ʻano kaʻa a ʻaʻole i heluhelu i kāna manual, a pēlā e hoʻopau ai ma o ke kamaʻilio ʻana me nā hoalauna a me nā hoa hana i ke ʻano o nā hiʻohiʻona a ma hope o nā hiʻohiʻona kūʻai maikaʻi loa i waiho ʻia, ʻo ia ke kumu e koi ai ka hoʻolaha. ʻO ka huaʻōlelo ʻo kāna huahana ka mea i kūʻai nui ʻia, ʻo ia ke kumu maikaʻi a maikaʻi hoʻi no ka mea ʻoi aku ka nui o ke kūʻai ʻia ʻana, ua pau kēia pōʻai pono e hōʻoia i ka wā Ua loaʻa ʻo sumidor iā ia iho me kahi pilikia i loko o kāna kaʻa manaʻo ʻo ia he pōʻino ka mea e alualu iā ia a ʻaʻohe mea ʻē aʻe i loaʻa kēlā pōʻino like.

Ke hoʻopiʻi ke kamaʻāina e kali ʻo ia i ʻewalu mau mahina e ʻike ʻia ma kahi manawa lapaʻau i hoʻonohonoho ʻia, pono ʻo ia e hoʻomaopopo inā i hele koke ʻia ke koho ʻana i ka ʻoihana aupuni, ʻo ia hoʻi, ua hana ʻole ka lawelawe, ʻo ia ka mokuʻāina. ʻaʻole maikaʻi loa ka hoʻolilo ʻana i nā kumuwaiwai me ke olakino, no laila aia mau ka ʻokoʻa ma waena o ka noi a me ka lako, ʻo ia ke ʻano o nā kumukūʻai kiʻekiʻe loa no ka poʻe ʻauhau e uku ana i ka lawelawe.

ʻO kahi hale kūʻai me nā waihona i piha mau a me ka nui o ka waihona, ʻo ia ke ʻano o ka palaualelo a me ke koi haʻahaʻa, e hoʻonui ana i nā kumukūʻai kūpono i ke kumukūʻai o ka mālama ʻana a me ka nui o ke kapikala palaka, ʻo ia ke kumu i hana ai ka ʻoihana kaʻa hou i nā ʻōnaehana pono-i-manawa a i ʻole toyotism, kahi. hiki wale i ka laina hui i ka manawa e hoʻohana ʻia ai i ke kaʻa e hōʻuluʻulu ʻia, e pale ana i ka waiho ʻana o nā ʻāpana a me nā lako, ʻaʻohe lako.

ʻO ka maʻi kīʻaha kīʻaha ua hoʻonāukiuki iaʻu, akā ʻaʻole wau i hāʻawi i ka hoʻowalewale o ka lawelawe ʻana i ka meaʻai nui e mālama i nā mea i hōʻea hope loa i ka hale ʻaina lawelawe ponoʻī e makemake e ʻai.

Roberto da Silva Rocha, professor universitário e cientista político